💡 Weekly Prompt: How to Use "Reason Why" Advertising to Sell More Products

This week's prompt is inspired by Claude Hopkins and is going to show you how to use “Reason Why” advertising.

Claude is a legend of the advertising industry.

He wrote Scientific Advertising in 1923 and introduced the idea that advertising should be treated as a science.

• Every advertising campaign should be tested and measured to see what worked best.

• This laid the foundation for A/B testing and performance-based marketing.

• Claude taught advertisers that people were skeptical of ads, so it was crucial to provide them with concrete, logical reasons to act.

Claude used “Reason Why” advertising.

What’s the reason people should buy Schlitz Beer? 

Because the company used artesian well water, steam-cleaned bottles, and a rigorous sterilization process. Schlitz was the purer, safer beer.

What’s the reason people should buy Pepsodent Toothpaste?

Because there’s a film that forms on your teeth that causes dullness and decay. Pepsodent toothpaste unique ingredients removed that film.

The prompt will walk you through 5 essential steps of “Reason Why” advertising so you can make your products the obvious solution:

1. Specificity

2. Claims That Can Be Proven

3. Educational Approach

4. No "Fluff"

5. Connection to Consumer Needs

Here are your instructions for this prompt:

• Copy and paste the prompt into your AI of choice (as always I prefer Claude)

• You won’t need to add any context - AI will walk you through each part of the conversation

• You don’t need to understand the 5 essential steps - AI will guide you through the conversation and teach you them along the way

• 💡 You can now acccess ThinkWithAI prompts as GPTs! Just click the link below to immediately hop into the conversation.

Here's the 304 word prompt to copy and paste into your AI of choice:

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